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The Power of Content Marketing for B2B Companies

March 8th / By Amanda Poetker

The Power of Content Marketing for B2B Companies

When people are looking for something, they head for the internet. This is practically a universal truth today, even for decision makers looking for products and services on a B2B level. We can even back

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The Problem with Letting Your SaaS Startup Grow “Organically”

February 14th / By Amanda Poetker

The Problem with Letting Your SaaS Startup Grow “Organically”

  If you’re a SaaS startup and you’re like many others, you started building your product because you saw a need in the market that needed to be filled. You may have started it as

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March 18th / By Amanda Poetker

Turning Customer Feedback Into a Better Customer Experience

We’ve all been there. You’re trying to get something done, say ask a question, file a complaint, buy something, contact someone, etc., and the process is just not working. It surprises me how often it

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March 7th / By Amanda Poetker

Reach Savvy Consumers with Content Marketing

A client once told me that he didn’t want content marketing to be a big part of his marketing plan because it was “fluff”. I can understand how people who have been around business a

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December 4th / By Amanda Poetker

How B2B and B2C Marketing Are the Same, But Different

Often when I tell people that I focus largely on B2B (business to business) marketing I get a “What does that mean?”, and I’m glad people ask. It may partly be my fault for using

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October 30th / By Amanda Poetker

The Perception Vs. Reality Sales Gap

I always enjoy listening to an entrepreneur talk about their business. They get so excited and passionate that it’s hard not to get wrapped up in the enthusiasm and say “Yeah, this is really great!”,

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August 20th / By Amanda Poetker

Blogging Sucks (and Other Things You Can Do Instead)

When I was a kid all I wanted to be was a writer, or at least something that allowed me to do a lot of writing. I was the person that handed my English assignments

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July 4th / By Amanda Poetker

Getting Edmonton to Shop Local

I’ve been a big fan of the shop local movement for many years. Something about small businesses being so essential to our economy, but often at the cost of security and profit for their owners,

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May 30th / By Amanda Poetker

The Profitability of Hope

Take a moment and think about the last thing you bought. Now, forget about the product and focus on the experience of buying that product. Was it an enjoyable one? Did you find what you
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May 13th / By Amanda Poetker

10 Steps to Holistic Un-Marketing

Small business owners wear many hats and make oodles of decisions; it’s understandable that they struggle with deciding where and how they should spend their marketing dollars, or if they should spend any at all.

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