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Category Archives: Small Business

March 18th / By Amanda Poetker

Turning Customer Feedback Into a Better Customer Experience

We’ve all been there. You’re trying to get something done, say ask a question, file a complaint, buy something, contact someone, etc., and the process is just not working. It surprises me how often it

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March 7th / By Amanda Poetker

Reach Savvy Consumers with Content Marketing

A client once told me that he didn’t want content marketing to be a big part of his marketing plan because it was “fluff”. I can understand how people who have been around business a

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August 20th / By Amanda Poetker

Blogging Sucks (and Other Things You Can Do Instead)

When I was a kid all I wanted to be was a writer, or at least something that allowed me to do a lot of writing. I was the person that handed my English assignments

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July 4th / By Amanda Poetker

Getting Edmonton to Shop Local

I’ve been a big fan of the shop local movement for many years. Something about small businesses being so essential to our economy, but often at the cost of security and profit for their owners,

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May 30th / By Amanda Poetker

The Profitability of Hope

Take a moment and think about the last thing you bought. Now, forget about the product and focus on the experience of buying that product. Was it an enjoyable one? Did you find what you
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May 13th / By Amanda Poetker

10 Steps to Holistic Un-Marketing

Small business owners wear many hats and make oodles of decisions; it’s understandable that they struggle with deciding where and how they should spend their marketing dollars, or if they should spend any at all.

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