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Category Archives: Sales

March 18th / By Amanda Poetker

Turning Customer Feedback Into a Better Customer Experience

We’ve all been there. You’re trying to get something done, say ask a question, file a complaint, buy something, contact someone, etc., and the process is just not working. It surprises me how often it

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December 4th / By Amanda Poetker

How B2B and B2C Marketing Are the Same, But Different

Often when I tell people that I focus largely on B2B (business to business) marketing I get a “What does that mean?”, and I’m glad people ask. It may partly be my fault for using

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October 30th / By Amanda Poetker

The Perception Vs. Reality Sales Gap

I always enjoy listening to an entrepreneur talk about their business. They get so excited and passionate that it’s hard not to get wrapped up in the enthusiasm and say “Yeah, this is really great!”,

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