When people are looking for something, they head for the internet. This is practically a universal truth today, even for decision makers looking for products and services on a B2B level. We can even back

A client once told me that he didn’t want content marketing to be a big part of his marketing plan because it was “fluff”. I can understand how people who have been around business a

Often when I tell people that I focus largely on B2B (business to business) marketing I get a “What does that mean?”, and I’m glad people ask. It may partly be my fault for using

I always enjoy listening to an entrepreneur talk about their business. They get so excited and passionate that it’s hard not to get wrapped up in the enthusiasm and say “Yeah, this is really great!”,