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Category Archives: Entrepreneurship

October 30th / By Amanda Poetker

The Perception Vs. Reality Sales Gap

I always enjoy listening to an entrepreneur talk about their business. They get so excited and passionate that it’s hard not to get wrapped up in the enthusiasm and say “Yeah, this is really great!”,

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August 20th / By Amanda Poetker

Blogging Sucks (and Other Things You Can Do Instead)

When I was a kid all I wanted to be was a writer, or at least something that allowed me to do a lot of writing. I was the person that handed my English assignments

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May 30th / By Amanda Poetker

The Profitability of Hope

Take a moment and think about the last thing you bought. Now, forget about the product and focus on the experience of buying that product. Was it an enjoyable one? Did you find what you
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May 13th / By Amanda Poetker

10 Steps to Holistic Un-Marketing

Small business owners wear many hats and make oodles of decisions; it’s understandable that they struggle with deciding where and how they should spend their marketing dollars, or if they should spend any at all.

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