- Are your current customers happy?
A misconception many businesses have is that they’ll grow if they only advertise a little more and are seen by more potential customers. This is partly true, but there’s no point in looking for new customers if the ones you already have aren’t happy. Word of mouth advertising is one of the most powerful forms of exposure you will find, and you get that exposure by making sure your current customers are crazy about you.
- Are you targeting the right people or businesses?
Sometimes the customer you think you want may not be the customer you need. You may have had a customer persona in mind when you started your business, but have you started to notice another demographic that seems to like your products and services? Let’s find out who your super customers are and why they like you so much, so we can go out and find more of them.
- Is your branding consistent with the target market you’re looking to attract?
Now that we have your internal processes under control and have a good idea of who your ideal target market is, it’s good to re-evaluate the creative elements of your business. We’ll take a look at the image you’re presenting to the public and make recommendations, as well as connect you with some of the creative industry’s best.
- Is your content engaging your target market?
The way you communicate with a 50-year-old male with a power tool fetish is going to be a little different than with a 33-year-old mom of twins. The way you present your value proposition to potential customers will make a big difference and appearing knowledgeable in your field will go a long way. It also influences your positioning on the web, a portal you can’t afford to neglect.
- How are you reaching out to your potential customers?
Based on what we know about your customers by this point, we can draw some conclusions about where they spend their time and are most likely to see your messages. Our work from here could venture into user experience design, web development, digital marketing or traditional marketing.