When people are looking for something, they head for the internet. This is practically a universal truth today, even for decision makers looking for products and services on a B2B level. We can even back

  If you’re a SaaS startup and you’re like many others, you started building your product because you saw a need in the market that needed to be filled. You may have started it as

We’ve all been there. You’re trying to get something done, say ask a question, file a complaint, buy something, contact someone, etc., and the process is just not working. It surprises me how often it

A client once told me that he didn’t want content marketing to be a big part of his marketing plan because it was “fluff”. I can understand how people who have been around business a

Often when I tell people that I focus largely on B2B (business to business) marketing I get a “What does that mean?”, and I’m glad people ask. It may partly be my fault for using

I always enjoy listening to an entrepreneur talk about their business. They get so excited and passionate that it’s hard not to get wrapped up in the enthusiasm and say “Yeah, this is really great!”,

When I was a kid all I wanted to be was a writer, or at least something that allowed me to do a lot of writing. I was the person that handed my English assignments

I’ve been a big fan of the shop local movement for many years. Something about small businesses being so essential to our economy, but often at the cost of security and profit for their owners,

Take a moment and think about the last thing you bought. Now, forget about the product and focus on the experience of buying that product. Was it an enjoyable one? Did you find what you

Small business owners wear many hats and make oodles of decisions; it’s understandable that they struggle with deciding where and how they should spend their marketing dollars, or if they should spend any at all.